Play The Match Game To Find All The Clients You Need

Remember that old TV game show “The Match Game” with celebs like Charles Nelson Reilly, Fannie Flagg and Richard Dawson? They still show reruns on the game show channel (yes, there is such a channel--what do you expect from someone who was on Jeopardy! and Family Feud, but that’s another story).

Here’s how you can fill in the blanks and win clients. One of our mantras is “Free Resources.” You need to demonstrate your competence by giving away information that proves you know your stuff. Most people, we know, hate writing and speaking and avoid it like you know what. But you’ve got to have good content for everything else in your lead generation system, and you’ll need a good few solid topics to get you going. These topics, or headlines, will become the basis for your seminars, your articles, your columns, your speeches—everything you do.

How do you make a gripping headline for a prospect that’s focused like a laser beam on his or her frustrations, worries, and concerns? If you start looking at magazine covers, you’ll recognize these “recipes.” They’re everywhere. Thanks to Joan Stewart at the Publicity Hound for most of these headlines. (For more free publicity for your professional services business, sign up for "The Publicity Hound's Tips of the Week," an electronic newsletter. Subscribe at www.PublicityHound.com and receive by autoresponder the handy list "89 Reasons to Send a News Release.")

Here are ideas for your next article headline or speech topic. First, determine your expertise in a word or two. Next, read these headlines and put a star next to about ten that really appeal to you; then go back and fill in the blanks.

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