Marketing With A Book Success Stories

The best marketing investment you can make is to get help creating informative Web sites, hosting persuasive seminars, booking speaking engagements, and getting published as a newsletter columnist and eventually book author.

Rather than creating a brochure, start by writing how-to articles. Those articles turn into speeches and seminars. Eventually, you gather the articles and publish a book through a strategy called print on demand self publishing (we’ve done it under 90 days and for less than a $1,000 for clients). Does it work? Here are a list of business best-seller titles by professionals and consultants that started out self-published (Source: Southwest Airlines Spirit, March 2005):

 The One Minute Manager by Kenneth Blanchard and Spencer Johnson: picked up by William Morrow & Co. and has sold more than 12 million copies

 In Search of Excellence, by Tom Peters (of McKinsey & Co.): in its first year, sold more than 25,000 copies directly to consumers—then Warner sold 10 million more.

 Leadership Secrets of Attila the Hun, by Weiss Roberts: sold half a million copies before being picked up by Warner.

Wouldn’t it be better if someone helped you who knows the tricks and shortcuts?