Marketing With A Book Summit

Marketing With A Book™ Summit

www.newclientmarketing.com

How to Dramatically Increase Revenue, Gain Credibility and Attract Clients by Publishing A Book With Built-In Marketing

February 20-21, 2010

Location: La Jolla Shores Hotel, San Diego ($119 room rate for this beachfront hotel) www.ljshoreshotel.com


Saturday 8 am to 5 pm

Sunday 8:30 am to 1 pm

Price: $1,000 (but early bird discount of $495 until Dec. 31, 2009)

Headliners:
• Arthur Chou, president of WBusiness Books
• Mark LeBlanc, past president of National Speakers Association and author of the book “Growing Your Business”

Speakers:
• Will Marre, co-founder and former president of the Covey Leadership Center where he translated the concepts of The 7 Habits of Highly Effective People into powerful leadership courses taught to over one million executives world wide
• Holly Berkley, author of "Marketing in the New Media" and "Low Budget Online Marketing for Small Business"
• Liz Goodgold, author of “Red Fire Branding”

Panelists:
• Chris Stiehl, author of “Pain Killer Marketing”
• Chris Witt, author of “Real Leaders Don’t Use PowerPoint”
• Rhonda Sher, author of “The Two-Minute Networker”
• Jeremy Duimstra, Web marketing and search engine optimization expert

Host:
• Henry DeVries, founder of New Client Marketing Institute, author of “Self-Marketing Secrets” and “Client Seduction”, marketing faculty and assistant dean of UC San Diego continuing education


Who should attend: You’ll benefit the most by attending this program if you are a…
• Management consultant
• Professional service firm
• Executive coach
• Professional speaker
• PR person responsible for consultant and professional service firm marketing

Spots Are Limited

We are only selling 27 seats to this conference and 10 were already taken before we could even launch the Web site. We want this to be a small group so there can be interaction, feedback and a chance for one-on-one time with the presenters. After all spots are sold we will be putting interested people on a waiting list.

Day 1

8 to 8:45 am Hosted networking breakfast

8:45 to 10:15 am Henry DeVries

“Top 17 Ways to Market With A Book”

Being educational is great, but being persuasive is better. At the conference you will learn strategies and tactics for promoting your business with writing and speaking, including:
• Why you must never write a book without built-in marketing
• Picking topics and titles that attract audiences like magnets
• Tips and tools for getting a marketing ROI of 400% to 2000%
• How to fill your pipeline with qualified prospects in 30 days
• Presentation elements that pre-sell prospects
• How to be a perfect audience bloodhound
• Special strategies for professionals, consultants and coaches
• Seven deadly sins of publishing and speaking and how not to fall prey
• The easiest way to get in front of potential customers
• When to speak for free and when to speak for a fee
• Ideas that don’t cost you a penny yet really get attention
• How to stand out from other authors and speakers
• Creative testimonials in books and speeches that build credibility
• Three ways to turn customer pain into marketing gain
• The quickest sure-fire way to alienate your audience (don’t make this mistake, many of us learned the hard way)
• How to offer freebies that build your list of business leads
• Ways to stay in touch with prospects so you stay on their radar screens
• Books and speeches that create thousands of dollars in publicity

Hosted by Henry DeVries

Henry DeVries is the marketing with a book expert. Along with his best-selling books -- Self-Marketing Secrets, Client Seduction and Pain Killer Marketing -- the buzz building tools of Henry DeVries have been used to dramatically increase marketing results and leverage budgets for more than a decade. In addition to his own writing, he has helped dozens of clients become authors through mentoring or by ghost writing the books for them.

Henry speaks to thousands of executives each year, teaching them new ways to maximize revenues and increase lead generation results through marketing with a book. Henry is also the Career and Workplace Editor for the San Diego News Network and the founder of the New Client Marketing Institute, a research and training firm that focuses on the latest trends in lead generation.

In the past two years he as helped the continuing education arm of UC San Diego grow enrollments in certificate programs by 50%. He is responsible for public relations for 4,600 classes that annually attract 54,000 enrollees and revenue of $35 million. Formerly president of an Ad Age 500 advertising and public relations agency, he teaches public relations and is assistant dean for external affairs at UC San Diego Extension.