Places To Hear Henry Speak in San Diego and Miami

PRSA 2009 International Conference: Delivering Value
November 7–10, 2009 in San Diego, CA
San Diego Marriott Hotel and Marina
Sponsored by Public Relations Society of America
For more information visit http://www.prsa.org/ic2009/index.html
Thrive in a challenging economy. The PRSA 2009 International Conference presents the hottest topics, including social media, crisis communications, branding and sustainability. Conference is just weeks away. Register today and secure your spot.
Learn everything you need to know in four jam-packed days of 80+ Professional Development sessions that give resourceful career strategies and real-world advice.
Network with the best and brightest—greet old friends and make new ones—when you join thousands of communications professionals in beautiful San Diego.
Henry’s November 10 workshops at the conference:
Way Beyond Research 101 — Better Engagement Through “Voice of the Stakeholder”
Henry J. DeVries, APR, marketing faculty, UC San Diego Extension
Chris Stiehl, marketing faculty, UC San Diego Extension
How can you truly understand another person's pains and priorities? Can you really learn how to think like a stakeholder? Learn techniques that companies like Cisco, Palm and Johnson & Johnson are employing to organize data in the way stakeholders think. Understand how to conduct a dozen in-depth interviews that will yield more actionable information than facilitating sessions with 70 to 100 focus group participants. Through case studies, learn the five key listening techniques to understand the pain of the stakeholders. Walk away with a template you can use to create guides for stakeholder interviews.
Dramatically Increase Productivity by Slaying the E-mail Monster
Henry J. DeVries, APR, marketing faculty, UC San Diego Extension
Michael Valentine, principal, Coffman Valentine & Associates
Lynn Coffman, principal, Coffman Valentine & Associates
This is not your father's time management. Based on programs taught to executives at the University of Toyota, attendees will learn how to eliminate up to eight hours of wasted effort each week. Take away a checklist of steps for handling e-mails, task lists, appointments and contacts. Learn the four things to do when an e-mail arrives, and how to invest 30 minutes in configuring and utilizing Microsoft Outlook (and other programs) to better support your work.
Effective Seminar/Conference Marketing
January 11-12, 2010
Courtyard Miami Beach Oceanfront
in Miami Beach, Forida
Sponsored by Clemson University
For more information visit http://www.clemson.edu/esm/
Learn tricks of the trade used by some of the biggest players in the seminar promotion business ¬ straight from the man who mentored them himself…

Ralph Elliott of Clemson University presents: “How to Promote Any Seminar or Event for Maximum Payback”

Putting on a successful seminar or event isn’t easy. There’s a ton of details to consider… countless bases to cover… changing budgets to deal with. And a big bottom line to shoot for.

Even the smallest misfire can spell trouble in lost registrants, unhappy attendees or unexpected expenditures.

Your organization's reputation is on the line,¬ maybe even your own job.

But you already know that. What you might not know is this:

There are scores of little-known ways to simplify everything involved in promoting any event. Proven tricks-of-the-trade that come only from years of experience, lots of smart testing, hard-won victories and even embarrassing defeats.

As with just about any endeavor simplicity breeds success ¬ in happy customers, repeat business and bigger profits.

Plan now to learn what those insider tricks are from a recognized expert and educator who will clue you in on everything from smart, efficient execution of direct marketing fundamentals to sophisticated selling strategies.

Whether you’re a newcomer or a veteran at filling seats at any event ¬ large or small, niche topic or general interest, high-ticket or low ¬ you’ll come away from a Ralph Elliott presentation with new and effective ways to pack the house and show a healthy profit.

Sound interesting? You bet. Sound easy? It is not; this is 12 hours of focused training with practical examples, shared experiences, and networking ideas.

Come ready to roll up your sleeves for two high pay-back days learning the ins and outs of promoting your next seminar, workshop, or full-blown conference. You will take away the savvy and support you need to…
• Tweak existing promotion models to crack that elusive break-even bar
• Start off at break-even if you are new to the seminar/conference promotion business
• Tailor your message and image to fit your audience, whether your offering costs thousands or $100 or less.
Or scrap your shop-worn promotion model altogether and leave with a brand new plan that has a fresh look and feel - more compelling benefits, a reposition pitch with a sweeter offer, a rock- solid guarantee, and an incredibly simple sign-up process.

Call Ralph Elliott at 864.710.2815 if you have any questions or e mail elliot@clemson.edu (notice one “t” in the e mail address).

Plan now to get the "ahas" you need to lower cost and raise your ROI, crank up your "buzz," simplify sign-up, repackage your benefits of attending so that people nearly beak down your door to register! Get the how to techniques and tactics to send event registrations through the roof.


About Henry DeVries

Henry DeVries is the marketing with a book expert. Along with his best-selling books -- Self-Marketing Secrets, Client Seduction and Pain Killer Marketing -- the buzz building tools of Henry DeVries have been used to dramatically increase marketing results and leverage budgets for more than a decade. In addition to his own writing, he has helped dozens of clients become authors through mentoring or by ghost writing the books for them.
Henry speaks to thousands of executives each year, teaching them new ways to maximize revenues and increase lead generation results through marketing with a book. Henry is also the Career and Workplace Editor for the San Diego News Network (www.sdnn.com) and the founder of the New Client Marketing Institute (www.newclientmarketing.com), a research and training firm that focuses on the latest trends in lead generation for professionals, consultants, and entrepreneurs.
In the past two years he as helped the continuing education arm of UC San Diego grow enrollments in certificate programs by 50%. He is responsible for public relations for 4,600 classes that annually attract 54,000 enrollees and revenue of $35 million. Formerly president of an Ad Age 500 advertising and public relations agency, he teaches public relations and is assistant dean for external affairs at UC San Diego Extension (www.extension.ucsd.edu).